Give us your heaviest problem.

You probably know exactly what it is. Tell us about it, and we’ll build the small tool that lifts it. Fixed price. Yours forever.

  • The feeling you should be doing something with AI by now, without knowing what.
  • The report assembled by hand every Friday.
  • The subscription that almost fits but never quite does.

Bespoke software, with AI built in where it earns its keep.

Based in Cheltenham. We work in person around Gloucestershire and remotely everywhere else.

An ancient Greek figure scratching his head, wondering how to move a giant stone block with a lever — the raising water mascot

Paying too much?

Start with the £295 audit. We go through every subscription, retainer and licence, and if we find no savings, it's free.

Book the audit

Doing it by hand?

Tell us what's eating your week and we'll scope the tool that automates it. Fixed price, agreed before we write a line.

Get a quote

Wondering about AI?

We'll tell you plainly what AI is worth for your specific work. A straight answer, including when the answer is no.

Ask us
The lever principle

Big lift, minimal effort.

“Give me a lever long enough and I shall move the world.”

Archimedes

We’re less ambitious, but the principle holds. We build small, precise levers, and small is the point. A tight scope with no agency wrapped around it costs a fraction of what a traditional bespoke project would. At the end the tool is yours, with nothing left to rent.

01 —

The heavy load

Hours lost every week to manual admin, or hundreds a month on subscriptions that almost fit but never quite do. Often both.

02 —

The lever

One small tool that does exactly your workflow and nothing else. The price is fixed and agreed up front. Then it's yours outright.

03 —

The lift

Most builds cost less than a year of the time and software they replace. Once you're past break-even, the lever keeps lifting for free.

Figures are illustrative. Every project gets a fixed quote before any work starts, and if your current setup is already the better deal, we’ll say so.

The AI question

You’re less behind than LinkedIn makes you feel.

Every owner we meet is being told to do something with AI before it’s too late. Most of that is noise. The useful version is smaller and more boring than the headlines: AI earns its place where a job involves reading and judgement.

Take document processing. A supplier’s invoice arrives as a PDF. Someone opens it, reads it, types the amounts into the accounts. The same job with AI: the document gets read automatically, a draft entry is produced, a person checks and confirms. Five minutes becomes thirty seconds, and the person does the work that needs a person.

Where a job has to be exact every time (invoicing, payroll, anything regulated), ordinary code is the better tool. Most businesses need a mixture. Some need no AI at all.

We build both, and we’ll tell you plainly which your problem calls for.

Real numbers, from real work

Here are three from the case studies, with the costs counted as well as the savings.

£3,500 → £29 a month

The website takeover

An agency-run website, rebuilt and brought in-house in a month. The same site, owned outright, for over £41,000 a year less.

Read the case study

7,000+ records

The FileMaker rescue

A recruitment agency locked out of its own encrypted database. Everything came back with the relationships intact, rebuilt as a web app the team can use from anywhere.

Read the case study

A dozen systems → one

The marketing warehouse

Marketing data that told a different story in every login, pulled into one warehouse on the company's own server, with an AI analyst that shows its working.

Read the case study

Try it yourself

We built some free tools to show you what’s possible. No sign-up required. Here are two of them.

What are you really paying to rent?

Add up your subscriptions and agency retainers, and see the yearly and three-year total, plus where a bespoke tool could replace them.

Just what you need

Describe an admin task or over-featured software, and see the small bespoke tool that would do exactly that, with the bloat left out.

Case studies

See all

So, what’s your heaviest problem?

Tell us what eats your week. We’ll tell you honestly what a small tool could lift, and exactly what it would cost.